Welcome to NJ Group

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About Us

NJ Group has been at the forefront of identifying issues that bug the service industry, reasoning on how it can be resolved, and implementing solutions to the best of our abilities. Whether it is ensuring how guests are treated, training the staff to make them absolute professionals or gathering customer’s review about their experience, we are passionate about delivering exceptional service by catering to anyone’s unique needs.

Problems in the service industry are dime a dozen, and we aim to resolve them with practical solutions. For some issues, the answer might be as simple as a trained staff or as complex as automation; our focus is always towards making life easier.

KISS Keep It Simple, Straight

Our motto ‘KISS’ (Keep It Simple, Straight) reflects in our way of working; we transform the manual and old processes and create new intelligent solutions and workflows. The aim is to not only please our guests but also our employees- by creating solutions that are fast, simple and easy.

Our Vision

To recognise the issues that obstruct the service industry from growth and synthesise new possibilities and practical solutions to resolve them.

Our Mission

Provide an elite experience to our customers wherever they go, with our excellent service, admirable attitude as well as a warm, welcoming ambience and respect the future via sustainable and ethical practices.

Our Business

F & B

With years of experience delivering quality food and service in the industry, along with a ceaseless drive for constant innovation, we embody our ethos ... of ‘bring into being’ by creating unique yet familiar bespoke dining experiences.

INNOVATION

A platform for intelligence & technology collaboration between stakeholders to build collective capabilities in the cutting-edge digital areas. launching, collaborative POCS...leveraging the technological & networking capabilities.

EDUCATION

Our Training section is a learning foundation platform targeted for an audience from young talents to professionals, in cutting edge technological areas ... like artificial intelligence internet of things (IOT) data science, Machine Learning, etc. enabling industry-manpower to bridge the skill gap in future technologies.

Zitimama's

We are a quick-service restaurant with the soul of a family kitchen. We provide zero training requirements, are easily franchised, and served in just 3mins. ...

Our Journey

Since NJ Group started, everything that we have done and achieved is due to our creativity, personality and connectedness. Here's an outline of how we evolved as an organisation over the years.

NJ Foods

700

Average number of guests we serve everyday at our restaurant properties

986,850+

Total Dinners served at our restaurants

3

Food Brands

82%

Positive customer reviews 4.1 stars on average on Google reviews

80

Varieties of food offered on our menus

1,480,275+

Total dishes served at our restaurants

The advantages of conducting business in Singapore

With a team of nearly 60+ members spread across 7 different nationalities, the NJ Team comes to work together in a multiracial country and multicultural environment to provide solutions for our guests. Our team is empowered with more than 10 different professional skills, ensuring each one plays a significant role in making the right decisions.

Understanding the Food Business trend of Singapore

Singapore has long been recognized as a diversified cultural and multiracial society with no local agricultural production or manufacturing.

Strong Government Support

Filled with exciting opportunities, Singapore is a robust financial hub pushed with a slew of programs and policies introduced by the government.

Availability of Global Resources

Singapore has a highly skilled workforce in the country, while its open-immigration policy allows easy hiring of foreigners.

Haven for
Businesses

Filled with exciting opportunities, Singapore is a robust financial hub pushed with a slew of programs and policies introduced by the government.

World-class Infrastructure

Filled with exciting opportunities, Singapore is a robust financial hub pushed with a slew of programs and policies introduced by the government.

Global perspective F&B Industry

Owing to the restaurant industry showcasing steady positive growth over the last decade, the global market outlook has been quite optimistic.

The Rising Graph of
Singapore IT Industry

Singapore is the hub of information and technology in the Asia Pacific, which also acts as the regional base for top multinational companies of the world including Amazon, Google, Microsoft, Oracle, and hundreds of other renowned startups.

Due to its technologically advanced ICT markets, it is regarded as the most wired country in the world, being connected nationwide by a network of high-speed fibre optics and several wireless links. This makes Singaporeans avid users of technology leading to an ever-growing demand for professionals in the field.

The IT industry is expected to drive growth in total ICT spending and generate revenue as the nation consists of an advanced and high-value enterprise market with abundant software and services spending.

A Global Outlook of the IT Industry

The pandemic has played a huge role in pivoting various business models from offline to online, resulting in huge demand for professionals to initiate as well as manage this transformation.

Major steps for the future

1. Focus on digital transformation.

2. Reskilling workforce to optimize remote work capabilities.

Corporate Social
Responsibility

As we work together to address the expectations of our shareholders and guests, we also work to achieve a balance of economic, environmental and social imperatives that affect the world. Being a good corporate citizen means contributing to the realisation of a better society.

From the way we breathe, to what we eat & drink every day, our goal is to uplift the world wherever possible. We contribute $50 every day to support our local communities, believing in the culture of giving back. To build stronger communities. as a company, we believe in providing sponsorship as in kind donations and material support instead of cash or cheque, which ensures that the actual needs and requirements of charity organisations are met.

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The Secret of our Business:Diversity

With a belief that the core of one’s spirit comes from new experiences, NJ Group aspires to continue to create out-of-the-box, innovative experiences for our customers. To help find unique solutions for businesses in the service industry, there is one motto that remains consistent among our teammates as well as the project- KISS (Keep It Simple, Straight). A product/service could be simple or complex by design, but what matters to us is how it could make lives simpler for others.

By transforming old and manual ways of working into intelligent workflows, we like our projects and ideas to make life better for people. NJ Group is in the market for conceptualizing and fabricating KISS based intelligent solutions that would motivate people to work effectively.

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Board Members

Our team of advisory board members comprises experienced trail-blazing thought leaders who have created an indelible impact in their fields.

Inderjit Singh

Advisory Board Member

Inderjet Singh (Former Singapore Politician) began his career with Texas Instruments, beginning as an engineer...in 1985 and spent 13 years ascending the corporate ladder before becoming Director of Operations of the Singapore plant from 1996 to 1998. After his stint with Texas Instruments, Singh began a career of entrepreneurship, in which he started six businesses after leaving the corporate arena.

NJ Executive Team

Our team is empowered with more than 10 different professional skills, ensuring each one plays a significant role in making the right decisions.

Neelendra Jain

Founder & Chief Executive Officer

27 years of experience has taught Mr. Neelendra one thing- the next day should never be the same as the ... one before, whether in terms of concepts.

Neetu Jain

Chief Financial Officer (CFO)

Starting her professional journey as a teacher, Ms. Neetu Jain applied the same principles to help create an ... organisation that enriches people’s lives.

Joel Saldanha

Group Vice President (GVP)

A dynamic service-centric visionary, Mr. Joel Saldhana has gained more than 12+ years of invaluable ... experience in the F&B industry.

Ankit Jain

Business Development Manager

Having around two decades of experience in various techno-functional domains, He is the combination of .... Technology, Entrepreneurship and Startup ecosystem. His techno-functional forte covered the end to end cycle of business processes, technology and almost all layers of the business. Being certified with CISCO, SAP, AI/ML IIIT, IOT, He is currently on the mission to bring balance between the underusage and overusage of technologies in NJ Group

Niharika Jain

Executive Trainee

A relative newcomer, who studied in Singapore and India, graduated in Business Marketing from the UK and... has travelled across the globe.

NJ Management Team

Our team is empowered with more than 10 different professional skills, ensuring each one plays a significant role in making the right decisions.

Yim Lee

Financial Controller

With 12 years of accounting experience in various industry, due to the passion in F&B industry, Ms Yim Lee joined the company... as Financial Controller to oversees the company’s day-to-day financial operations, searching for ways to improve productivity, reduce costs and streamline processes.

Ajay Sharma

Business Development

Sales veteran with 15-years of experience in the F&B and hospitality industry. Former Director of Sales handling Michelin Star...portfolio, oversaw revenue of $2 million per annum from catering, corporate and client events portfolio.

Chef Anand

Executive Chef

Chef Anand’s culinary journey started when he was 14 years old. Ever since he joined the Cali brand, our restaurants... have mastered the fusion flavour of global cuisine. As we bring our guests and diners together through our food, Anand makes sure that every dish speaks to them and hits all the right notes.

Our News & Stories

News

How this small team of four in Singapore grew a canteen stall into a F&B tech empire

From humble beginnings, our founder Neelendra left his corporate career working at Multinational Organizations like GE, SABIC and Shell, to pursue his love of food. He brought with him the 26 years of quality experience that prepared him for the trials and tribulations of becoming a successful entrepreneur

News

You can’t be alcohol-friendly without being people-friendly first – here’s why

Who does not like a night out where they can loosen up a bit and shake a leg, right? A few drinks in and there is a nice buzz. A few more have you tipsy. Sounds familiar? Well, this is where it can go one of two ways. Either you get sloshed and get into an anything-can-happen scenario. Or you call it a night and enjoy a good memory.

News

An interview with SME Horizon - Using AI to create genuine improvement

The impact of Artificial Technology (AI) in the F&B sector is a work in progress. Why? Because the potential of AI is yet to be maximized. One could even argue that we’ve barely... scratched the surface! One reason is that F&B brands are unsure where to practically apply this technology. Even if they find the right problem area to fix, they cannot resolve critical issues like fake customer reviews.

News

An interview with MartechAsia – Why and how NJ Group’s Eagle took flight

B2C brands don’t often get a chance to give customers what they want. If they’re lucky, they’ll learn from their mistakes and get better at how they satisfy customers. Especially... in a customer service-centric sector like F&B, this is easier said than done – considering the difficulty of getting and acting on customer feedback.

News

Robot server to “digital salesman”: How this S’porean grew a canteen stall into a F&B tech empire

13 years ago, Neelendra Jain was running a vegetarian Indian stall at Singapore Management University (SMU). Business was decent, but Neelendra wanted more. The very next year, he managed to open another store

Our Certifications

Owing to the innovative service and the indulgent experience, NJ Group has created a certain niche in the service and dining industry.
This is why we have been recognised and certified by various organisations over the years.

Singapore Quality Class

Singapore Quality Class (SQC) is a scheme to recognise organisations that have attained a commendable level of performance in the journey to achieve world class standards of excellence.The BE initiative was first introduced in 1994 as a recognition programme to strengthen Singapore organisations capabilities and instil the mindset of organisational excellence.

Healthier Dining

The Healthier Dining Programme is an initiative by Health Promotion Board to encourage F&B companies to provide healthier meals for their guest(e.g. lower-calorie meals and meals using healthier ingredients such as whole-grains and healthier cooking oil).

Intercert certificate

INTERCERT hereby certifies that the Food Safety Management System of The Happy Root Pte Ltd 31 Rochester Drive, #01-01, Singapore 138637

Keep In
Touch

NJ Group helps solve the industry's biggest problems, be it education or customer service, by developing future-ready solutions. We're also home to the most popular restaurants in Singapore, offering unique dining experiences. Contact us today.

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