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Smarter experiences.

NURTURING CUSTOMER EXPERIENCE THROUGH INNOVATION

Every business is a human business. While cutting-edge technology and automation is a cornerstone of what we do, we always put people first.

OUR BUSINESSES +

We set the standards others follow.

Like the all-encompassing Kalpavriksha tree that inspires our brand, NJ Group was founded to fulfil the wishes of the hospitality industry, retailers and customers - to make service simpler, smarter and experience-driven.

With deep roots in digital innovation and an approach that puts people at
the heart of every decision, we seamlessly blend one-of-a-kind creativity
and game-changing technology to solve the industry’s most complex
service challenges.

OUR BRAND STORY +
OUR SERVICES

Smart service solutions for hospitality and retail.

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Hospitality, service and retail are peppered with complex challenges.

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Our innovation-led approach is designed to make life simpler.

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We never simply repeat what has worked before.

From introducing AI-powered baristas and streamlining the supply re-ordering process, to fast-tracking doorstep deliveries, we’re continually searching for new ways to make your business more profitable, more productive and more appealing to your audience.

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Start your journey with us.

CONTACT US +

OUR FINANCIALS

By transforming old and new ways of working into intelligent workflows, we make life better for people.

0.39 mil
2010
0.68 mil
2011
0.81 mil
2012
0.93 mil
2013
1.13 mil
2014
1.27 mil
2015
1.63 mil
2016
2.90 mil
2017
4.60 mil
2018
5.70 mil
2019
6.80 mil
2020
6.30 mil
2021
5.10 mil
2022
6.70 mil
2023
11.60 mil
2024

Million (SGD)
Life time revenue as on dec 2024 = 56.54 million.

Payment Gateway

TESTIMONIALS

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Beyond our expectations.

The work carried out by NJ.Group was beyond our expectations. Since first working with them, we’ve seen a year on year growth of 23%.

JOHN DOE
MANAGING DIRECTOR

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Amazing platform for restaurants

NSURE platform was so useful for our business. It not only saved all the third party commissions but also provided many more smart admin features, that too with option of my own branding. Amazing tool!

Maven Pooh
Sales Director

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Enhanced our Business

Scootr platform streamlined our delivery and pickup orders with live driver tracking, free integration with multiple logistics partners, and full branding control. It’s a comprehensive, all-in-one solution for our business.

Peter Pang
Business Owner

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Quite Fruitful

Eagle effectively addressed incomplete information, unauthenticated reviews, and root causes of issues. Customers found the review process quick and easy, taking just 5-6 seconds, improving overall review quality and satisfaction

Michelle
Busines owner

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Memorable Experiences

Located in central Singapore, we enjoyed memorable celebrations with flexible catering, decoration, and staff options. The menu offered a variety of delicious dishes, from comfort food to innovative creations, crafted with fresh ingredients.

Raymond
Director Sales

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Lovely place to hangout

PenandInc NTU offers a vibrant atmosphere with a lively crowd, delicious food, and drinks. It's the perfect spot to create lasting memories with friends, making every visit a fun experience.

Eric Seow
Real Estate Sales

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My Favourite food-spot

CALI is one of my favorite food spots, offering high-quality food and friendly staff. With multiple locations in Singapore, including the new Novotel Kitchener branch, it's now even easier to visit frequently.

Karen
Operations Director